The world has become more connected and more people are going online to find the companies they do business with.
In fact, 93% of purchases start with an online search, and Google processes over 40,000 search queries every second.
Because of this shift in consumer behavior, businesses need to change the way they market their products and services.
If you want to keep up with the competition, you need to be using digital marketing agency at firstpage.com.au that put you ahead of your competitors and get results. Luckily, there are many free or low-cost digital marketing tools that allow you to effectively market your products and services while keeping costs low. Luckily, marketing measurement has never been easier — or cheaper.
Here are five tools that can help you get started measuring your marketing efforts:
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Google Analytics
Google Analytics is one of the most popular free analytics tools available, and it’s a great way to get an idea of who’s visiting your website, how they arrived there and what they did once they got there.
Google Analytics is a free tool that allows you to track your website traffic statistics. It’s a must-have for any small business with a website.
Once you’ve set it up and added the tracking code to all your pages, you’ll be able to see how visitors are interacting with your site in real-time (if necessary!).
Google Analytics is great for understanding what content works on your site, where people are coming from, and much more.
Google Search Console
While not quite as comprehensive as Google Analytics when it comes to deep-dive site statistics, Google Search Console is an invaluable tool for understanding how your website is being indexed by Google. It will give you information about top performing pages, keywords driving traffic and more.
Alexa
Alexa offers a variety of services for measuring the performance of your website — including competitive analysis, keyword research and SEO help. Alexa also offers the ability to monitor site performance on mobile devices and track demographic data about visitors to your website from around the world.
Hootsuite
Social media management isn’t expensive — in fact, most platforms offer a free plan — but they can be time consuming. Hootsuite solves this problem by letting you manage all your social accounts from one place. Again, there’s a free plan available if you want to trial the service first.
Followerwonk
Followerwonk offers a variety of tools for analyzing Twitter accounts and follower demographics. The platform provides detailed information about followers such as their age, gender, location and other demographic information. You can even compare different Twitter accounts to see where they overlap or where they differ in their follower base.
A/B Testing Tools
A/B testing tools are vital for any digital marketer who wants to improve their ROI. These tools allow marketers to test two variations of their content or website against each other. This way they can figure out which version is more effective in terms of generating traffic from different sources like social media channels, blogs etcetera.
Email Marketing
These days, email marketing is an integral and essential component of every business. EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.
- Social media insights
Both Facebook and Twitter offer ways for businesses to monitor their accounts. These tools provide information on how many people click on your posts or tweets, how much traffic it generates for your website, and other relevant data. You can also get a good idea of when your audience is most active online so you can post at the right times for maximum results.
