When and how did you start?
We both had to leave our corporate jobs post motherhood and after taking care of our little ones for some time, we had started to work as freelancers in digital marketing and market research. Since we were good friends and had worked together before in the same company, we worked on all the projects together so that there is always a backup for our clients. And soon we were getting a lot more work.
Our existing clients and friends started referring to us. At that point, we thought that as we are working from home on our chosen projects, we can also help other women restart their career. This led us to start our company SheDigital LLP. We registered it in the year 2017 and currently, we are a team of 15 women in SEO, graphic design, content writing and social media marketing, all are working remotely from different cities , Says Ms Ruchita Srivastava Co-Founder of SheDigital LLP .
How did you come up with the idea? Your inspiration moment
Our own work led us to come up with this concept of working remotely while taking care of both our family and career. If we can make it happen then we can help others also in working remotely. In India, there is a lot of talent, but women have to leave their career because of taking care of their babies post motherhood.
Since both of us struggled for work from home option post the birth of our, so we thought to build an organization where we can provide the flexible work opportunities to all the women who want to restart their career.
Brief about organization and founding members
Anshika Srivastava (Co-Founder) comes up with digital marketing experience of 10+ years. Whereas Ruchita Srivastava (Co-Founder) has similar years of work experience in market research followed by digital marketing. We have worked together as colleagues in our last company and our like-mindedness made us become everlasting friends.
SheDigital stands for an all-women team consisting of digital marketers, social media experts, content writers, graphic designers and web developers. We think ‘OUTSIDE THE TANK’ to constantly deliver great results for our clients.
We serve clients around the world and across industries. We work with everyone from start-ups and entrepreneurs to well-established companies looking to build their digital presence. But in the last few years due to excellent growth of the startup ecosystem in India, we have gotten specialized in helping startups, small scale business and women entrepreneurs.
Before we started our company we started a community on Facebook – “She Power Network” exclusively for women who want to focus on their career and business and it has now 9000+ women. We try to provide free training and webinars to members of our group as well as we help women entrepreneurs with affordable digital marketing services for their business , Says Ruchita.
We also offer free business consultation to women entrepreneurs and promote them throughout monthly emagazine “The SHE Power” with a reach of 8000+ and our very popular talk show “The SHE Power Talkshow” hosted by Ruchita. Both in the magazine and talkshow, we feature experts of different field and discuss issues related to women. You can check our talk show videos here:
We started this organization with just two people, doing all the work including graphics to writing content and marketing. But as we started getting new projects, our workload increased, so we started looking for other women like us to add in our journey and by sheer luck, we met Ragha Sudha, who was our saviour. Today she is the backbone of She Digital handling business development and marketing as well.
Together we three are building our company one step at a time, hiring other returning women, training them and then also offering work opportunities with us. Ruchita handles the operations part and Anshika is the thinker who comes up with new ideas as well as she trains new recruits.
About funding, plans on growth
We are specialized in organic marketing in social media so it requires a lot of effort and strategies. Thanks to the wonderful team of She Digital that we can able to work on such difficult forte of digital marketing. We are planning to expand our training department on a larger scale. We have a plan to tie-up with Indian government – Skill India – Kaushal Bharat program for training people in digital marketing.
Challenges and Opportunities/ Marketing Strategies
The biggest challenge which we face is to explain to the client that we are a remote working company with no office and employees in different cities working digitally. In India, it’s difficult to make clients understand that we can work equally good compared to any other digital marketing agency which has an office , Explains Ruchita.
But our unique concept of working from home has helped us in saving infrastructure and commuting costs and gets the best talent. On the same hand, we are helping the environment save on carbon emission by being paperless.
Women working with us are happier being able to work flexibly and take care of their homes as well. Thus they are able to give more time in their projects.
Marketing strategies: Since we provide affordable pricings many startups and women entrepreneurs take our services. In the past two years, many of our clients who were just a startup have grown into a full-fledged business. We believe in giving quality services at an affordable price.
Unlike any other digital marketing agency, we believe in organic marketing. Our solutions have a mix of both organic and paid tactics to achieve the desired results. Organic marketing is our speciality and one of the reasons why we get so much referred to by clients.
Future plans and funding
We want to expand more into training so that we can train more women in the different aspects of digital marketing and provide them with flexible work options. We are self-funded currently.
A quote from the founder on the journey, or dealing with the challenge, or any inspiring moment
“There are times in life when instead of complaining, you do something about your complaints” – Rita Dove
We totally believe this. Instead of complaining lack of work from home and flexible work opportunities in India for women, we set out to work for ourselves. And be our own boss. We intend to provide every woman with opportunities to restart her career, build her own business and gain financial independence on her own terms with work and life balance.
EXCLUSIVE: Founder’s advice to budding entrepreneurs
We firmly believe in quality output and consistent performance in whatever we do. And that’s our advice too. Deliver what you commit and consistently perform better. There will be no shortage of opportunities when you have a reputation for being reliable and output-oriented..
Provide some statistics like revenues or clients acquisitions etc
Currently She Digital has 20+ projects, which include digital marketing for startups, social media marketing for women-owned businesses, personal branding for upcoming artist, author and content development for company blogs.
Your website / apps / and contact details
Our website: https://www.shedigital.co/
Our FB group: https://www.facebook.com/groups/141763963074185/