Here are seven major business blogging benefits and examples of companies using blogs to increase traffic and customers.
Want to increase website traffic, attract new customers, build customer loyalty, and become a market leader?
Blogpost power.
Advantages abound.
Don’t be lazy or promotional.
Publishing strategic, well-written articles adds value.
Table of Contents
Blogs help:
Promote online.
Convert customers.
Maintain clientele.
Stand out from competitors.
Increase product and service demand.
Blog beauty?
They benefit after publication.
More blogs equals more benefits.
That means valuable, engaging content that doesn’t just sell.
Here are seven real ways a blog can help your business, along with some examples of companies using blogs to grow right now.
Boost Site Traffic
Increase website traffic by posting educational and entertaining content frequently.
B2B and B2C companies that sell SEO services, shoes, or news-driven websites need more traffic to generate leads.
Companies that blog often benefit more than those that don’t.
More visitors means more reservations/bookings, contact form submissions, and client inquiries.
Any business benefits from increased website traffic, especially from visitors seeking solutions to their problems.
Make headlines that accurately describe the content and address your target audience’s pain points.
Get New Customers
Businesses that blog frequently will get the most attention, whether they sell motorcycle parts or bras.
If the content is valuable, it attracts more customers.
Roland Sands Design, which revamps aftermarket motorcycle parts and apparel, and Glamorise, a nearly 100-year-old plus-size bra company, stand out.
Both blogs frequently update with educational and entertaining content to satisfy searchers.
How do you research online before buying?
Google or other search engines likely inform most of your purchases, big and small.
Research increases with price.
Before buying a $40,000 Ducati V4R, you might read every review and news article, but only five minutes for $15 Ducati socks.
Finding informative, engaging blog content on the topic can influence your purchase.
A blog strategy is worth the time it takes to create.
An educational blog lets potential customers research a solution and contact you when ready to buy.
Advertise to Fun-Seeking Readers
Need-based business blogs answer questions and lead readers to solutions.
Want-based blogs create demand for something your readers didn’t know they wanted (think natural relief products, food, clothing, and wellness products).
Want-based blogs provide content for leisure reading.
Creating this content is harder.
Make these blogs entertaining enough to read for fun.
Make your content fun to read.
Blog tone and content can build brand loyalty over time.
Like Esquire, Playboy, or Popular Mechanics, think lifestyle news.
Entertain with product-related content.
Display Your Business’s Capabilities
Personal trainers, home contractors, landscapers, web designers, and others can use a blog as a portfolio.
This is ideal for companies like those above that thrive on past successes.
It’s crucial to easily demonstrate results to prospective clients.
Blogs do that and more.
You can create an impressive portfolio and attract customers with a blog and some attractive photos of your work.
Even without technical knowledge, blogs on content management systems like WordPress are easy to update. Updating your entire site may take more work.
WordPress blogs can be written like Facebook posts.
Blogs provide free, useful advice.
Once you start cataloguing your work on your blog, you can send people a simple link to see its quality and efficacy.
Give Your Business Results Long After Posting
Blogs attract new leads and customers for years, one of their most underrated benefits.
Over three-quarters of HubSpot blog views come from older posts. Even better, old posts generate over 90% of their leads.
While new posts are important, older ones can still be relevant to readers.
Old blog posts that have gained authority and organic traffic can be updated to serve current campaigns/goals.
Maintaining older blogs with current data and links is a good idea.
A few minor changes can keep the blog useful and generate qualified leads.
Network in Your Niche
Most companies blog for customers.
They rarely consider the networking potential of an established blog.
Consider the hundreds of digital marketing blogs.
Few stand out, and all blog frequently. They have the most clients and strategic partnerships.
Many companies track competitors’ content. The easiest way to follow others is a blog feed.
A business stays competitive by reading other blogs. It also strengthens niche networking.
These relationships can lead to:
Related blogs.
Industry invitations (such as Pubcon within the digital marketing world).
Even company takeovers.
Establish Trust
Trust accelerates a business’s reputation.
“When the trust account is high, communication is easy, instant, and effective,” says Stephen R. Covey, author of “The Seven Habits of Highly Effective People,” a business must-read.
Regular blogging is the easiest way to build brand trust.
As John Hall says in his book “Top of Mind,” your brand will become “Top of Mind” when you create valuable content that adds value to your readers.
Readers trust a business after discovering a blog with endless value.
This will eventually make them a customer—likely a lifetime one—based on valuable content.
