Broken links and dead pages are common SEO errors. A broken link refers to a hyperlink that leads to a page that no longer exists or returns an error message. On the other hand, a dead page is a page that still exists but is no longer relevant, updated, or useful. These issues can cause several problems for your website. So, you have to hire a professional SEO agency in Los Angeles to address it properly. Let’s discuss how the SEO services in Los Angeles help with it in this blog.
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How Broken Links and Dead Pages Affect Your Website Performance?
- Frustrating Visitors
Broken links and dead pages can be frustrating for visitors as they may be looking for specific information but end up on non-existent or irrelevant pages. This can lead them to leave your site and never return.
- Wasting Crawl Budget
Search engines have limited resources when it comes to crawling and indexing websites. If they encounter too many broken links and dead pages during the crawling process, they may not be able to reach important pages on your site. This could result in those important pages not being indexed by search engines.
- Lower Authority and Trustworthiness
Having broken links and dead pages on your website reflects poorly on its quality and maintenance. Search engines consider this as a sign of poor user experience, which could reduce your site’s authority and trustworthiness in their eyes. As a result, you may experience lower rankings in search results which will lead to less organic traffic.
- Reduced Conversion Rate
Broken links prevent visitors from completing desired actions, such as making purchases or filling out forms. At the same time, dead pages offer outdated information or lack relevance altogether. So, both of these hinder conversions by preventing users from taking the necessary steps.
Understanding this concept may be difficult. But believe me, if you hire an SEO company in Los Angeles like BEGlobal, they will help you at an affordable cost.
How to Find Broken Links & Dead Pages on Your Website?
There are various methods to identify broken links and dead pages on your website. But one of the easiest and most useful ways is by utilizing a tool such as Ahrefs Webmaster Tools. This free tool allows you to audit your website for SEO issues, including broken links and dead pages. Or else you can even hire an SEO company in Los Angeles to do these tasks for you.
Here is how you can use Ahrefs Webmaster Tools:
- Sign up for Ahrefs Webmaster Tools using a free account and verify your ownership of the website.
- Go to Site Audit within the tool interface and create a new project specifically for your website. You can customize settings based on your preferences or stick with default options.
- Wait until the audit is complete – this may take time, depending on the size of your site.
- Navigate to the Internal Pages report, where you will find an HTTP status code distribution graph.
- To locate broken links & dead pages, click on the 4xx (client error) & 5xx (server error) sections respectively. These represent pages returning errors or no longer existing.
Additionally, explore the ALL Issues report, which highlights related issues like
- The page has broken internal links
- The page has broken external links
- The page has no index tag
- The page has a low word count.
These particular issues need attention too. As we said before, if you’re confused about these above-mentioned steps, you can approach professionals from the SEO agency in Los Angeles.
How to Fix Broken Links & Dead Pages?
- Broken Internal Links
For any internally linked page displaying errors”, either update the link with a valid URL or remove it entirely from that specific page. But, at the same time, keep in mind its relevance.
You can utilize Ahrefs Webmaster Tools again for identifying source webpages containing these problematic internal hyperlinks so that you can promptly edit them. Otherwise, you can get help from the SEO services in Los Angeles.
- Broken External Links
For any externally linked page displaying errors, either update the link with a valid URL or remove it altogether if deemed irrelevant. If the external link belongs to another site and you have access to their contact details, it’s advisable to reach out and notify them about the issue. They can then fix their page or provide an alternative working link. And, when it comes to SEO services in Los Angeles, they will use effective methods to fix the broken links effectively for your website.
- Dead Pages
Definitely, fixing the dead pages takes time and effort, but if you hire an SEO company in Los Angeles, they are quite experts in this field. So, they will do it for you effortlessly.
When dealing with dead pages, there are two approaches: updating or removing. Now let’s discuss how to do these two approaches by yourself.
Updating: If a dead page has potential for relevance, update its content with fresh and relevant information. This revives the page’s usefulness and ensures visitors find value upon landing on it.
Removing: If a dead page is outdated beyond recovery, it is recommended to remove it entirely from your website. In such cases, remember to de-index these pages from search engines. For that, you can utilize either a 410 (Gone) status code or implement no index meta tags. Better to hire an SEO agency in Los Angeles to remove the dead page.
Furthermore, redirecting these pages toward related alternatives via 301 (permanent) redirects. This ensures that users are seamlessly guided toward meaningful content.
By fixing broken links and dead pages on your website efficiently, you can significantly improve performance metrics such as user experience and search engine rankings.
This then leads to higher traffic volumes & conversions – ultimately growing your business online. So, contact any SEO services in Los Angeles and improve your website performance.
BEglobal SEO agency in Los Angeles – Your Trusted Partner To Fix Broken Links and Dead Pages
If you’re looking for professional SEO services in Los Angeles, look no further than our reputable & experienced team at BEglobal SEO Agency in Los Angeles. We possess expertise in helping companies achieve their SEO goals while effectively growing their online presence. We help you to fix the broken links and dead pages for your website at an affordable cost. Contact us today for a free consultation along with a quote tailored to suit your business needs.
