Table of Contents
1) TREND RESEARCH:
Before starting your brand, first, notice the trend and check whether that niche is in demand or not. Do people like that kind of product or not? Or if we talk about an online brand you’ll have to think about whether people search for that product on the internet or not. Sports Bras is a good category with no very hard competition but the search volume is satisfactory according to google keyword planner and ahrefs.
2) TARGET AUDIENCE RESEARCH
Before you start your Sports Bras brand you must think about your target audience first! You’ll have to find what will be your target future customers so that you can specify your buyers and can increase the conversion rate, and reduce the bounce-back rate of the audience simultaneously. There are three types of audiences in the business field i.e.
1) Window Shoppers
2) Interested Shoppers
3) Serious buyers
Besides this, you should also know about short-term and long-term customers.
Businesses like retail (Sports Bras) often don’t have long-term customers. But businesses like wholesale e.g suppliers, manufacturers, and wholesaler of Sports Bras can provide you best and long-term customers. But keep in mind, customers of the wholesale business are mostly fewer than retail business customers.
3) COMPETITOR ANALYSIS:
See your competitors and what kind of designs they are selling and explore their specialties, why and how they are the best. Can you provide your products to your customers like they are providing?
Check their products’ build quality, the services they are providing, and how they built trust and excellent repute in the market. What unique thing you’ll have to do to attract your customers, or to convert them into potential customers?
4a) SUPPLIER RESEARCH:
After finalizing the niche and competitors you’ll have to search for a supplier of Sports Bras in bulk. Because brand formation is a private label business in which you sell your product with your brand logo and name with a different look and feel. So you’ll have to order a stock for this, and to order a stock you must have a supplier or manufacturer of Sports Bras that can provide you Sports Bras in Bulk.
b) Product Customization:
Selling your Sports Bras is ok but what if you allow your customers to get the customized product? For this you need a supplier that can also customize the products and can manufacture the dream designs of customers!
Everyone would like to buy his imaginary design. So what if you turn their dream design into reality by providing the product in the way that they like to get? It’ll rock your brand up and your reputation will be increased! If you want to get the service of manufacturing the products, and customizations, at a very reasonable price then we’ll recommend you Spring Point Sports’ Sports Bras In Bulk!
5)MARKETING AND WAREHOUSING:
After finishing up all the research work, the new step will be marketing. Marketing includes paid advertisement. For online brands, SEO and paid advertisement are examples of marketing and for physical/brick & mortar shops of Sports Bras, everything including the location of the shop and paid advertisement is included In marketing. And for stock keeping, you’ll have to buy warehouse services.
OTHER USEFUL TIPS:
Brand Logo:
Get created a brand logo that can define your brand awesomely or uniquely. You can take inspiration from logos of companies like Coca-Cola, Nike, Adidas, Mercedes, Audi &, etc.
Business tagline/slogan:
You must choose an attractive tagline that can define your uniqueness and represent your brand awesomely or lovingly. You can get inspiration from McDonalds (I’m lovin’ it) etc.
