Instagram can be adapted to most industries and is used in both B2C and B2B to strengthen your brand. The fact that the channel is filled with more and more content makes it challenging for companies to become visible and stand out.
Instagram is important for most companies and within many different industries. Whether you sell clothes or if you use top-casinosites.net as your inspiration and guide other users through an online casino, Instagram is a great tool to spread your message. We have five great tips for you that you should have a look at.
Table of Contents
Have a clear visual profile
This is an important start. Who are you and how do you want to depict your brand? The possibilities for design and layout are many, but try to stay consistent.
Have a good and updated bio
There is limited space here and you can only have one link. The link can be replaced as often as you like. Feel free to create your own hashtag for the company, which you may encourage consumers to use.
Find your favourite hashtags
Do research on the use of hashtags within your industry. What is the target group looking for, and which relevant hashtags are used and followed on the platform? This is an important tool to increase visibility.
Post continuously
If you want to be on Instagram, you should post relevant quality content, often. Since images and video dominate the channel more than text, it is important to create an eye-catcher. Have a common thread throughout the content. It is important to have a clear channel strategy from the beginning, with specific goals and a vision of how the company wants to express itself through the content. What do you stand for, what is your style and what is your tone? As soon as this is established, it will be much easier to start.
Use stories in combination with regular posts
Communication on social media is about dialogue (not a monologue!) with the target group. Instagram stories are perfect for engagement and dialogue! You can create polls, ask questions or get followers to ask your brand questions. You can tag people and places, and simply create a lot of fun and engaging video and image content. You can give sneak peaks on news and things that move in the business, and you can run contests.
