When you run a business, you need to remember that your customers are one of the most important parts. Without them, you’re not going to make any sales – and therefore any profits – and you’re not going to grow and become successful.
A good business owner will understand this and do what they can to ensure their customers feel appreciated and, crucially, important. When you do this well, your customers will not only buy from you, but they’ll come back to buy more, and they’ll tell other people that you are a good business to work with. A little goodwill can go a very long way. With this in mind, here are some ideas about how to make your customers feel important to ensure this can happen.
Thank Them
If you have a brick-and-mortar store, you can thank your customers personally when they buy something. However, just saying thank you as they take their goods and leave the store is not enough – this is something everyone will do and, although polite, it is expected and therefore not special. You’ll need to do more if you want your customers to feel important and to remember you with positive thoughts.
One idea is that you can give away a small gift each time they buy something. This could be something like a discount code, for example, or it could be something physical like enamel pins. If you opt for this latter idea, you could have a variety of different pins that customers would want to collect, helping them choose you every time they need to buy whatever it is you sell. Alternatively, you could thank them by donating to charity on their behalf.
Choose something that will mean a lot to your customers and give it to them when they buy from you. This kind of thank you is sure to stick with them, and they will be happy to keep coming back to your business.
Listen To Feedback
A business can’t grow if it doesn’t receive any feedback. If this is the situation, the business owner might assume everything is fine and that nothing needs to be improved. This can lead to mistakes continuing to be made and, eventually, customers choosing a different option because they don’t want to deal with those mistakes anymore. If you run your own business, you shouldn’t be afraid to ask for feedback; it’s actually one of the biggest helps when it comes to expanding and becoming better than you are now (which is always possible).
Asking for feedback is one thing, but you also need to listen to it when it comes. If a customer doesn’t like the way you do something, it might be possible to change it and make things easier for them. It is crucial to consider the idea at the very least, although you don’t have to implement every suggestion a customer makes if it isn’t going to make sense for your business. One thing to bear in mind is that if more than one person makes the same suggestion, that means there really does seem to be an issue, and that is the area to focus on.
When you make positive changes that help your customers because of the feedback you receive, those customers will feel important, and they will want to use your company time and again.
