How to Manage Reviews & Ratings in Magento 2

While it can be difficult to provide specific statistics on the impact of managing reviews in Magento 2 as it can vary depending on factors such as the size of your business, the industry you’re in, and the types of products you sell, products with reviews have a 12.5% higher probability of being sold than products without reviews (Spiegel Research Center).

This article shares what out-of-the-box functionality Magento 2 comes with and how you can advance your site’s tool belt with a third-party Magento 2 extension, such as Advanced Reviews & Reminders by Mageworx.

Let’s get started.

Why advance reviews and ratings in Magento 2?

There are several reasons why it’s important to get the most out of reviews and ratings in Magento 2:

• Improved customer engagement: Reviews and ratings help customers make informed decisions about products and also give them an opportunity to provide feedback on their purchases. By encouraging customers to leave reviews and ratings, you can increase customer engagement and create a sense of community around your products.
• Increased conversion rates: Positive reviews and high ratings can help improve the perceived value of your products and build trust with potential customers. This can lead to increased conversion rates and higher sales.
• SEO benefits: Reviews and ratings can also help improve your website’s search engine rankings. Search engines place a high value on fresh, unique, and relevant content, and reviews and ratings can help provide that.
• Brand reputation: Reviews and ratings also contribute to building a positive brand reputation. Customers look for validation and social proof before making a purchase. Positive reviews and high ratings can help establish your brand as a trusted and reputable source of products.
• Market research: Reviews and ratings can also be used as a valuable source of customer feedback, providing insights into what customers like and dislike about your products. This can help inform your product development and marketing strategies.
• Customer retention: By encouraging customers to leave reviews and ratings, you can make them more likely to return to your store to shop again in the future.

Managing reviews in default Magento

Magento 2 offers several built-in functionalities for managing reviews and ratings out-of-the-box:

Review moderation

Magento 2 allows you to approve or disapprove customer reviews for your products. This allows you to ensure that only relevant and appropriate reviews are displayed on your site.

Review management

Magento 2 provides an interface for managing all the reviews submitted on your site, from which you can approve, disapprove or delete reviews.

Review rating

Magento 2 allows customers to leave ratings for products in the form of a star rating. These ratings are displayed alongside the reviews to give customers an at-a-glance view of the product’s overall rating.

Review statistics

Magento 2 provides an overview of all the reviews submitted for a particular product. This includes information such as the number of reviews and the average rating.

Review listing

Magento 2 allows you to display a list of reviews on the product detail page so that customers can read reviews before making a purchase.

Review form

Magento 2 has the built-in functionality to create a review form for customers to fill out when leaving a review.

Email to admin

Magento 2 sends an email to the admin for new reviews submission.

Review sorting

Magento 2 allows customers to sort reviews by different criteria such as most recent, helpfulness, and highest rating.

To manage reviews and ratings using the built-in functionality, you will need to follow these steps:

1. Log in to the Magento 2 admin panel.
2. Navigate to Products > Catalog.
3. Select the product for which you want to manage reviews and ratings.
4. Click on the Reviews and Ratings tab.
5. Here, you will see a list of all the reviews and ratings for the selected product. You can approve, disapprove, or delete reviews and ratings as needed.
6. To approve a review, select the checkbox next to the review and click on the Approve button. To disapprove a review, select the checkbox next to the review and click on the Disapprove button. To delete a review, select the checkbox next to the review and click on the Delete button.

As you can see, the built-in functionality for reviews and ratings in Magento 2 provides a solid foundation for managing reviews and ratings on your e-commerce site.

However, if you need more advanced features, or if you want to import and export reviews, consider using a third-party extension.

Managing Magento 2 reviews using a third-party extension

There are many extensions available for Magento 2 that provide additional functionality for managing reviews and ratings, such as the ability to import and export reviews, or to add additional fields for customers to fill out when leaving a review.

We would recommend checking out Magento Marketplace for extension related to Reviews and Ratings.

Mageworx’s Reviews & reminders extension is a third-party extension for Magento 2 that provides additional functionality for managing reviews and ratings.

Here is an overview of how to use the extension to manage reviews in Magento 2:

1. Install the Mageworx’s Reviews & Reminders extension by following the instructions provided by Mageworx.
2. Log in to the Magento 2 admin panel.
3. Navigate to Marketing > Review Management
4. In this section you will see all the reviews that have been submitted. You can filter reviews by status, product, and date range to find specific reviews.
5. To approve a review, select the checkbox next to the review and click on the Approve button. To disapprove a review, select the checkbox next to the review and click on the Disapprove button. To delete a review, select the checkbox next to the review and click on the Delete button.
6. You can also edit the review before approving it.
7. There is also an option to send reminders to customers to review their purchases after a certain period of days.
8. With the help of this extension you can also import and export reviews from various platforms.
9. And also you can set up a widget for displaying reviews on any page of your site.

Note: This is a general overview of how to use Mageworx’s Reviews & reminders extension for Magento 2 and may not include all features of the extension. We recommend checking the documentation provided by Mageworx for a detailed explanation of how to use the extension and also testing the extension on a development environment before deploying it to a production site.

Bottom line

The built-in functionality for reviews and ratings in Magento 2 provides a solid foundation for managing reviews on your site and can help improve customer engagement, increase conversion rates, and establish your brand as a trusted and reputable source of products. 

However, If you need more advanced features for managing reviews and ratings, consider using a third-party extension, such as Mageworx’s Reviews & reminders extension, which can provide additional functionality for importing and exporting reviews, and sending review reminders.