This post was most recently updated on May 19th, 2023
You have a great tech idea; it will likely revolutionize the tech industry and make you a ton of money. This is great, but an excellent product is only half the work. Great ideas/products do not sell themselves; you must market them effectively.
Also, other startups with similar ideas like yours and existing tech companies most likely already offer what you propose. So, you must show what makes your product unique if you want to get the investors’ attention and target customers.
Thankfully, you can cut through the noise and rightly position your business with the right marketing plan. This article shares different marketing ideas tech startups can take advantage of. Keep reading to learn about them.
Steps to Take Before Commencing Marketing for a Tech Startup
Before investing in marketing, there are actions you must take. These steps will help you streamline your marketing plan, target the right people, and avoid wasting your budget. They involve the following:
- Determine what your startup is about by answering the question ‘why.’ Your target market wants to know what you’re about and why you exist.
- Identify your target market, that is, who your product is for and the problem you want to solve.
- Create a buyer persona, that is, the ideal customer you want to market to.
- Provide keyword research that is relevant to your startup and include those you plan to use for your content marketing https://marketing.gloriumtech.com/content-marketing-for-startups/
- Engage with your audience to build a connection with them and find out what they want from you.
Marketing Ideas for Tech Startups
After doing the above, the next step is implementing different marketing ideas. The following actions will help you get the word out about your business and attract customers:
Launch a Referral Campaign
Referral marketing is a word-of-mouth initiative that incentivizes existing customers to introduce their family, friends, and contacts to your product. You can give some of your target clients or social media followers your product to use for a certain period for free.
In turn, these people will market it to those close to them and in their sphere of contact. Data shows that 84% of people from 58 countries trust recommendations from friends and family. Therefore, referral marketing is a great way to advertise your new tech product.
Use Email Marketing
This is an excellent growth strategy for new tech startups. Send cold emails promoting your product to your target clients using a lead magnet. Ensure it provides value to the receiver and invites them to take specific actions.
Utilize Your Existing Connections and Network
Your business connections are the first people to test your product, aside from staff, family, and friends. Get in touch with those who need your product or service; arrange to meet them over coffee, schedule presentations, or request a phone conversation.
Also, create time to attend industry events and network with people. You need more than your existing connections to scale your tech startup, so invest in seminars and gatherings where you can meet new people.
Invest in Content Marketing
Content marketing for startups involves creating and distributing valuable, relevant, and consistent content to attract and retain the target audience. It takes the following forms:
- Blog posts
- Case studies
- Influencer marketing, etc.
Create high-quality content about your product, the problem it solves, and its benefits. This will help increase awareness and engage your audience. It will also position you as an industry authority, generate leads and conversions, and help you rank on Search Engine Result Pages (SERPs).
Other marketing ideas for a tech startup are email marketing, paid, and organic search.
Launch Your Marketing Activities
Effective marketing will take your tech startup from where it is now to where you want it to be. You learned about some effective tools that are able to amplify your brand’s voice. Now you have to choose whether to do all of that on your own, hire an in-house team or work with a marketing agency for startups like https://marketing.gloriumtech.com/ that already has the experts and resources you need.
Also, you can hire a marketing agency for startups to host a PR event and draft press releases about your company and product.