If you are somehow linked to search engine optimization, you must have heard about Google Analytics. Do you want to know what Google Analytics can do for you? Don’t Worry. We have all the answers. Today, we will discuss the major functions of Google Analytics and how it can measure SEO performance.
All website owners want an increase in organic traffic and improved search rankings. One of the great things about Google Analytics is the amount of information it provides you with to do this. Monitoring your website’s SEO performance is crucial to know which elements work well and which are not. Google Analytics monitors and improves your progress. It collects, measures, and analyzes the marketing data to increase your website traffic. Let us find how Google Analytics reporting helps you to boost your site SEO Melbourne performance:
Important Factors Measured by Google Analytics
Google Analytics checks the different SEO parameters to produce a report on your site’s SEO progress. There are several things on which you can see data in Google Analytics, but we have covered only the major ones:
Organic Traffic
One of the primary indicators of a good search marketing campaign is increased organic traffic. Select All Traffic from Acquisition in Google Analytics to see your organic traffic. Then, click on Channels. You can also track and compare referral and social traffic to other channels.
These metrics will help you make or adjust new SEO & content strategy if your traffic is stagnant or declining. Along with this, Google Analytics can also tell which pages are performing well in bringing new visitors, which keywords rank better, how engaging the content of landing pages is, etc.
Keyword Rankings
Google Analytics can be used to track keyword rankings. This is one of the important factors of SEO. Everybody wants to know the popular keywords of their niche. There is no need to do keyword research and ranking separately. You can bind Google Search Console and Google Analytics together. This way, you can get the key phrases with good search volume and their ranking at one place only. You just need to select Search Console from Acquisition. Then, click Queries to see the keywords and rankings.
Landing Pages
Google Analytics produces data based on the whole website as well as page-wise. So, examining your landing pages is another wonderful method to get into page-level data. Any web page a user clicks based on the search engine page results is a landing page. To check the performance of a particular landing page, click Site Content given under the Behavior option. Select Landing Pages from here. It will display all the data related to the page. Then, you can check the organic traffic as explained above. If any page is not performing well, you can conduct an audit and find that the content is according to the title or not, design and format concerns, what can be done to make a post visually more appealing, and so on.
Bounce Rate
Sometimes visitors read one page unexpectedly more than the other pages of a website. In that case, you need to determine the problems with your website architecture and content. You should ensure that keywords are evenly spread in the content of all pages to drive traffic. Also, pay attention to mobile-friendliness to make it easy for visitors to navigate through it. Just go to Search Console from Acquisition and then click Devices to check mobile-friendliness. Then, in the Users menu, you can check the Tech Details to examine your bounce rates for various pages in different browsers to discover which ones require more attention. Accordingly, you can modify your SEO strategy.
Site Loading Time
The website speed affects the search ranking, and you get penalized if your site is slow. You will never get desired results from your SEO campaigns if your site takes much time to load. One can check site speed data in Google Analytics to see, is it in accordance with Google’s Webmaster rules or not. Always maintaining a good site speed for a better user experience.
Finally…
Optimizing a website is not enough; you should continuously monitor it to check its performance on different SEO metrics. Google Analytics is a powerful tool that allows you to track every aspect of your website traffic. From where people are coming from, to what pages they are viewing, and even how long they are staying on your site — it can all be tracked with Google Analytics. To find the details of different factors in one place, Google Analytics produces data on keyword ranking, site ranking, organic and website traffic, bounce rates, user-friendliness, content, landing pages, multi-channel funnels, referral sites, PPC campaigns, Google views, etc. Checking these details gives you an idea about the effectiveness of your SEO strategy. You can plan new or modify the existing SEO plan according to the data you get From Google Analytics. You can also contact SEO Melbourne to improve the site’s progress!
