Eric Luechter is a young digital marketer from Toronto who has been making musicians and businesses go viral. He started his journey in the sixth grade by creating meme pages on Instagram and has since grown his network to over 2.5 million followers through mastering Instagram’s algorithm. Luechter owns Deluxe SMM, a social media marketing agency that offers various services, from radio & live TV advertising to mass influencer campaigns. In an interview with a journalist, Luechter shared his experience of how he started his journey and gave some tips for beginners trying to grow their following. He started by making Instagram meme accounts, he later became friends with other Instagram meme accounts and learned how the Instagram algorithm works.
“I remember talking to other people who ran meme accounts and we would share how one post went viral or how we grew this amount of followers. We all worked together and it made me realize how important it is to turn competition into friends. I to this day keep in touch with those people.”
Eric Luechter believes that success in this business requires sociability, chatting with his clients about their goals to get an understanding of what sort of marketing is best for them is crucial to him. Luechter has always been a business oriented person, even from a young age, here’s what he said about his first ever business:
“Although Instagram was my first business, I had a second hustle running simultaneously that I made profit on before my meme accounts did”
When Luechter was 12 he would look for cheap iPhones on facebook marketplace and sell them for $50 profit per phone. Luechter would do this a couple times a week but stopped after 5 months to focus on Instagram.
“I was moving like 2-3 phones a week and I was making like $100-$150 every week, I got a crazy rush from it. It was so much money to me since I couldn’t even get a job until I turned 14”
Now Luechter has a 5 figure deal at least once a month at just 16. How did he achieve it? Luechter claims there are 3 simple keys to his success; neglecting anything of less significance than business, cutting off friends that aren’t progressing in their lives and being dead set on a goal. Although it might seem basic which he agrees with he says its basic for a reason; “because it works”.
I also spoke to Eric Luechter about his goals, he has 1 main goal and 3 side goals. His main goal is to never stop working. His first side goal is to fully pay for his parents bills, his second goal is to get on Forbes and his 3rd goal is to buy a Rolex this year. Although this sounds like just a 16 year old daydreaming I personally believe he can achieve most of these goals if not all of them with how hard he is working, even skipping exams just to get on a phone call with a client.
After speaking with Luechter on the phone, I was amazed by his knowledge of marketing at such a young age. His expertise in the digital marketing scene and extensive client portfolio left a lasting impression on me. Eric Luechter’s story demonstrates the power of perseverance, ingenuity, and diligence. His triumph serves as a reminder that anyone can achieve their objectives if they are willing to invest the effort and take calculated chances.
