Tuesday, 13 February 2024, Bengaluru, India
Numerous apps allow you to keep track of the movies, TV series, and books you’ve read and watched. Some are independent programs that utilize different web resources. A few of them are fully functional services with sizable user bases, such as Trakt, Goodreads, and Letterboxd.
(Image Source: Techcrunch.com)
Using the same premise, Memorizer demonstrates why jotting down your favorite items so you can refer to them later is beneficial. However, it goes differently. Using this mobile app, you can find inspiration and be motivated to learn new things.
It works well because the startup has drawn in 70,000 monthly active users devoted to the platform. More significantly, over time, those individuals repeatedly open the app. According to the company’s presentation deck, almost 50% of customers are still using the app after three months. Furthermore, that figure is remarkably high if you’re still getting familiar with stats about consumer mobile apps.
It starts with a few features that allow you to add items quickly so you can refer to them later. Memorizer’s built-in feature lets you make lists of books, movies, TV series, and locations like eateries, museums, exhibitions, and towns.
These are merely suggestions for lists; you may utilize the program to record video games, keep track of all the concerts you’ve been to, add podcasts, and much more. Memorizer is intended to function as a brain dumper, as the software name implies.
Eighty percent of what we think we remember needs to be placed. Every “memories” you upload to the app may be something you just experienced or were advised to remember for the future. Memorizer allows you to add memories from the “Inspirations” tab and follow other users, as you would have imagined. You can make whatever you add to your profile public or private.
Lastly, Memorizer offers both public and private groups. These public groups function like thematic groups to check for new movie releases or discover new recipes. As an alternative to Google’s spammy search results, it’s refreshing.
Furthermore, proficient individuals produce lists of their all-time best books or the top 2023 films. Memorizer is an excellent tool if you enjoy making and sharing lists with others.
You can utilize the integrated search function when you add something to your profile. Typically, you may search for what you’re searching for by typing a few words and filtering by genre (movie, book, restaurant, etc.). A post can also begin with a photo.
What we carry out. Your brain erases eighty percent of your day. The creator and CEO, Charles Baron, told me that “this purging mode doesn’t work so well with our modern lives.” He identified the sources of cognitive overload as social media, the never-ending barrage of push alerts, and 24-hour news networks.
As a result, we frequently lose sight of the things we truly cherish. I used to read books, for example, and a few weeks later, I would need to remember what was in the book. Sometimes, even if I had enjoyed the book, a year later, I would forget all about having read it.
A substitute for recommendation algorithms
Memorizer is more than just a list-focused visual note-taking software. Memorizer supports an alternative method of information consumption, even amid the abundance of sub-communities on Instagram, TikTok, or YouTube centered around detective fiction, Italian food, or travel tips.
Memorizer encourages a decision-centric consumption paradigm instead of letting the algorithm suggest your next Netflix TV series. The Memorizer app already provides a list of recommended movies to view. If your name appears on this list, it’s either because you actively sought recommendations in open groups or you got one from a friend.
Since it’s the most effective approach to match interests, the startup relies on its core community to help it grow into a profitable business. While creating an account is free, creating private memories and more personalized lists requires a premium subscription. Additionally, the company has raised €900,000 from Kima Ventures and multiple business angels, which is almost $1 million at the current currency rate.
Memorizer refers to their app as the hobby and culture equivalent of Strava. It’s an excellent approach to characterize this blend of communal and personal logging features. Let’s see if Memorizer can become the next colossal consumer social app based on this intriguing idea.
(Information Source: Techcrunch.com)
