Long blocks of text don’t captivate modern audiences as they used to. In the YouTube shorts and TikTok era, video is the most engaging content type.
However, creating quality videos requires time, skills, and often a budget.
What if AI could automate the transformation of written content into shareable video?
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How Article-to-Video AI Tools Work
A new category of AI-powered tools can convert articles, blog posts, and other text into video by leveraging natural language processing (NLP) and computer vision techniques.
Typeframes has launched a new tool, Article to Video AI, that does precisely this. Copy and paste the URL of your blog paste, and it will generate a video for free!
Here’s an overview of how these tools work:
- Text analysis: The tool ingests the text and uses artificial intelligence and NLP algorithms to analyze the content, identify key topics and themes, and break it down into logical sections.
- Script creation: Using the text analysis and data on engaging video scripts, the tool automatically creates a script detailing visuals, text overlays, transitions, and more.
- Media generation: The tool either curates relevant stock media or uses AI to generate custom images, graphics, and animated text to visualize the script.
- Video assembly: All the visual assets are combined with an AI-generated voiceover to create a polished, shareable video that conveys the key information from the text.
Some tools focus specifically on short-form social video or promo videos for SaaS, while others create longer videos for platforms like YouTube or LinkedIn.
But in all cases, these tools automate time-consuming parts of the video creation process to make it fast and simple to turn written content into video.
The Benefits of Article to Video AI
For publishers, bloggers, and other content creators, article-to-video tools unlock a range of benefits:
- Save time: It can take hours to conceptualize, storyboard, shoot, and edit a quality video. These tools automate the heavy lifting, allowing you to create videos in minutes.
- Repurpose content: Turn existing articles, blog posts into videos to establish a multi-format content strategy.
- Reach new audiences: Video drives higher viewership and engagement across social media and digital platforms.
- Enhance visual storytelling: Even if you don’t have video skills, these tools add motion graphics, data visualizations, and other video elements.
- Drive traffic: Videos boost SEO rankings and can be embedded across websites to draw in new visitors.
Essentially, these tools make video creation easy and accessible for everyone. And the videos still convey the facts and information from written content – just in a more compelling format tailored to modern viewing habits.
For resource-strapped publishers and growing brands, that’s an invaluable proposition.
Real-World Examples and Case Studies
While AI-generated video is still a relatively new concept, some pioneering brands and publishers are already putting these tools to work:
The Hustle – Efficient Social Video at Scale
Business and tech publication The Hustle uses artificial intelligence to create short videos based on articles for social media quickly.
“We can create a lot more videos in a lot less time. And that helps us reach the platforms’ demands for tons of new video content every single week.”
Grant Gittlin, Head of Video Creation at The Hustle
Integrating their blog posts and newsletters with video AI, The Hustle boosted views and engagement across TikTok, Instagram, YouTube Shorts.
The key statistic: Their AI-generated videos averaged 53% higher views than their manually edited videos in 2022.
MakeUseOf – Driving Site Traffic through AI Video
The technology advice site MakeUseOf uses AI-generated video to extend the reach of articles.
Writer and Editor Ben Stegner explained:
“Since we started auto-generating videos…we’ve seen YouTube become one of the top referral sources to our site.”
Automated video creation helped them efficiently populate a YouTube channel, which now draws hundreds of thousands of views per month back to MakeUseOf articles.
The key statistic: MakeUseOf sees a 21% clickthrough rate from their AI-generated videos back to companion articles.
Indie Hackers – Effortless Video Case Studies
The popular indie business community Indie Hackers uses video AI to showcase member-submitted case studies:
In a piece on how they leverage AI, Courtland Allen, Founder of Indie Hackers, notes:
“We can create a case study in video form without any extra work on our end. This means more case studies for readers and more exposure for companies.”
After introducing AI video case studies, Indie Hackers saw their YouTube subscribers jump 186%.
The key statistic: Their AI-generated videos drive a 35% higher clickthrough rate compared to other video content.
These examples showcase article-to-video tools’ real-world value across news, how-to content, and case studies. The numbers don’t lie – AI-generated video engages audiences and drives traffic.
Article to video AI limitations
While the technology is impressive, some limitations are worth noting:
- Customizability constraints: With automated systems, creators have less control over video style and messaging. Tweaks may be difficult outside options like length, images and text inserts.
- Originality questions: AI-generated media relies on replicating patterns from training data. Some videos can come across overly formulaic or generic.
- Licensing responsibilities: If using stock media, ensure usage rights allow for commercial video usage and distribution.
- Narrow use cases: Certain content like product demos, tutorials, and live events still demand manual video production.
So article-to-video conversion works best for informational and promotional content where visuals augment – rather than fully recreate – the user experience. Evaluate if repurposed text or auto-generated scripts meet your video goals before deploying across the board.
And as with any emerging technology, keep an eye out as capabilities evolve.
Turn articles into videos for better content
While writing remains a cornerstone of online information and storytelling, video offers engaging and bite-sized ways to showcase content.
Article-to-video AI eliminates the traditional headaches of scripting, shooting, and editing video.
These tools make video creation scalable for anyone publishing articles, blog posts, and textual content online.
They allow you to meet the demand for video content without sacrificing quality or accuracy.
According to experts in landing page audits, video is a key element in improving the conversion rate of your SaaS landing page. Every landing page roast will tell you this.
It’s a new paradigm for expressing ideas to digital audiences. As AI design and engineering improve, the rapid transfer of knowledge, stories, and ideas from text to video promises to reshape how we all consume online information.
