The phrase “promo video” has undoubtedly been used frequently, mainly in an internet advertisement for an impending event. But what exactly is a promotional video? Why would one be made? And how can you create a decent one?
Along with the advantages of making promo videos, when to use them, and the most effective way to include them in your entire video marketing strategy.
Promo Video:
A brief video that advertises the goods or services of a business is known as a promotional video. To inform, motivate, or excite potential (or current) clients, the best promotional videos tell a story. Even though it is brief, it teaches readers and encourages them to move forward.
Steps to follow:
Step 1: Decide Objective
Before you begin creating a conversation for your promotional video maker, it’s vital to be incredibly clear on your objectives.
For instance, if your business is new, you might want a film to describe your brand and objectives to website viewers. Or perhaps you have a new product line that requires further explanation for potential customers. Perhaps you’re merely having a sale and need a video to encourage folks to buy.
Step 2: Pick a path of action
Knowing your “why” should make it slightly simpler for you to choose a course of action.
As an illustration, imagine that you are a new business and that you want to make an introduction video for the homepage hero of your website. The film’s purpose is to advertise the company and entice people to sign up.
Even better, you might discover trends that it makes sense to combine numerous directions, like “introductory” or “explanatory,” in style.
The tone of your video should be defined once your goal and direction have been decided upon. This will help you further hone your strategy.
Step 3: Set the mood
A tone is something that refers to “the general character or attitude” of something. However, to keep things straightforward, just consider it in terms of how your viewers would feel after watching your movie.
Remember that any tone you choose to use should work nicely with the creative direction. For instance, it would probably not make sense to utilize an “urgent” tone if you were making an “introductory” style video for your homepage hero because that kind of tone works better for things like a sale. Although there are undoubtedly a lot more tones and styles you can try,
Step 4: Choose a timeframe
Is this going to be a 30-second clip? 60-second? plus one minute? 5 min.
You might be wondering, “How can I know the length of the video until I script it out?”
But the truth is that without adopting some sort of time constraint, your film will probably end up being excessively long and possibly aimless.
Setting boundaries for your notion can only serve to strengthen and improve it because, as we’ve said before, an idea should only be as big as the time it has to develop.
Additionally, you’ll be able to avoid trying circumstances like having to condense a two-minute script into 30 seconds.
Step 5: Select a video genre
Your objective, direction, tone, and duration should be clear by this time.
The video’s visual style, or how it will seem, will be the next factor to take into account.
Many videos incorporate some (or all) of these visual motifs. For instance, narrative-style videos that combine main shots and b-roll footage or actual performers speaking to animated characters (live-action)
You’ve already completed a lot of the preparation work that will ideally position you for success. It’s finally time to begin developing your concept!
Step 6: Develop the concept
Let’s finalize the idea and make the final touches. There are essentially innumerable variables to consider, and any answer you come up with will almost certainly lead to further inquiries. Gathering as much information as you can will help everything start to make sense once you begin writing your script.
Step 7: Draft the script
It’s possible that each writer, creative director, etc., has a unique method for writing scripts. There are also a ton of “script templates” on how to arrange everything; though they may come out as pretentious, they are quite useful.
So it will also help you cut anything unnecessary and hopefully serve as a “safeguard” to ensure you get whatever product shots, CTAs, etc. in there without forgetting.
Step 8: Create a storyboard
Once you are done with the script, go along with your screenplay with a designer, illustrator, or artist to create graphics.
The main goal should be to bring life to your script ideas, and visual artists will help you with this.
Depending on the medium you’re using, the type of artist you work with will vary. For instance, if you’re creating an animated film, you’ll probably want to work with an illustrator, and animation company, like AFX animators to put the storyboard together.
