What is SMS?
Bulk SMS, also known as group texting, is a service that allows you to send the same text message to multiple recipients simultaneously. Bulk SMS is an extremely effective communication tool that can be used for a variety of purposes, such as marketing, customer service, and event notification. When used correctly, bulk SMS can help you improve your bottom line by driving more sales, increasing customer loyalty, and reducing operating costs.
Top 7 benefits of using Bulk SMS
Reliability: Systems fail when they are put under a lot of stress. Find a vendor who has a track record of keeping its service running during periods of high demand, such as when you need to send transactional or service SMS during a seasonal promotion.
Deployability: Setting up a new solution is usually not a hassle for startups or freelancers. It may require some configuration for mid-to-large-sized businesses. Find a platform that allows you to quickly integrate and build up SMS logic.
Deliverability: This isn’t a new concept, as channels restrict the flow of SMS traffic, causing late or failed delivery in some circumstances. It’s possible that you’ve experienced it yourself. Find providers with the highest delivery rates and verify them by looking at what their clients have to say.
Security: Customer data is being stolen and inflicting unnecessary damage to firms, which is a rising problem in the commercial SMS industry. Reputable SMS providers keep their SMS pipelines safe and secure, guaranteeing 100% data protection.
Latency: Delays or failures in delivery, like deliverability, slow down business-customer engagement. While you seek the ideal option, any platform that promises delivery in less than 5 seconds can be shortlisted.
Flexibility: Most businesses choose an SMS solution that works within their existing IT stack. A platform that provides a simple plug-and-play option through robust and highly flexible APIs is an obvious choice.
Affordability: Because SMS would be transmitted in bulk, unit economics will be crucial. Keep this as a vital criterion, but keep the others as critical parameters, because choosing the cheapest provider is only a race to the bottom, compromising key elements in the process of creating a promising SMS solution.
Exotel is a well-known provider to consider, as worldwide and Asian firms such as DHL, Dunzo, DocEngage, and Zivame rely on their business SMS solutions. Disclaimer: I work for Exotel, and our platform has a 99.4%+ uptime rate, and we go to great measures to protect your clients’ data, despite the fact that the bar in this domain is quite low.
P.S. With the new TRAI guidelines in place to prohibit the misuse of SMS as a communication channel in India, we are ready to meet this requirement. We also make the effort you would otherwise have to put in easier.
Conclusion:
Bulk SMS is a service that allows you to send large quantities of text messages to a large number of recipients quickly and easily. This article explained what bulk SMS is and what are the benefits.
Author Bio
Sharavanan is the content marketing lead at Exotel. Finds joy in writing about tech by day and poems by night. Jack of all trades to sum it up.
