If you have been looking for ways to advertise your business and attract more customers, chances are that you have come across vanity numbers. They are easy to remember and thus ideal for branding your business. So, what exactly is a vanity number and why should you get one? In this article, we will tell you everything you need to know about vanity numbers to help you make an informed decision.
What exactly are vanity numbers?
Vanity numbers are simply phone numbers with a customized sequence of digits. They contain easy-to-remember patterns of letters or numbers which makes it easy for potential customers to remember.
Even in the digital era, telephone communication is still widely used by many customers. In fact, customers tend to trust phone communication more than other means of communication because it allows them to understand and connect with the business. A phone number not only makes a business accessible to its target customers but also helps it to build a strong rapport with its customers.
But the phone number that a business uses matters a lot and will determine their level of customer engagement. Vanity numbers are widely preferred by most businesses because they are very easy to remember. This number does not require the customer to memorize it, they can recall them easily because they are customized and follow an easy-to-remember sequence. They are particularly helpful when the customer is not in a position to write the number down
A good example of a vanity number is 1-800- FLOWERS and 1-888- CONTACTS. These two numbers are very easy to remember. Besides that, vanity numbers are unique and always stand out from the crowd. They are thus ideal for advertising your business.
Vanity numbers can either be regular or toll-free. Toll-free vanity numbers allow customers to call for free while regular vanity numbers allow customers to call at a fee. Toll-free vanity numbers are highly sought after and thus more expensive than regular vanity numbers.
Why do you need to get a vanity number?
They are easy to recall
Perhaps the greatest benefit of getting a vanity number is that it makes it easy for your target customers to find and recall your business. Vanity numbers usually follow a particular sequence that is easy for customers to remember at first glance. For example, a vanity number like 1-800- CONTACT is very easy for your target customers to remember. Unlike regular numbers, vanity numbers do not require the customer to write them down. The fact that they are easy to remember means that customers are likely to choose your business over your competitors.
They create brand awareness
If you own a business, then you definitely know that marketing is one of the most expensive aspects of running a business. Most businesses usually use nearly half of their revenues on marketing. Vanity numbers are very easy to remember, which makes them great marketing tools. If well utilized, a vanity number can help to generate brand awareness and attract more customers to your business.
If you have a vanity number, your customers can also help you create brand awareness through word of mouth, which is one of the best forms of marketing your business can ever get. This is because they have memorized the number and thus find it easy to share it with their friends, colleagues, and family members.
They boost credibility
Another important reason why you need to get a vanity number is that it helps to boost the credibility of your business, which is vital, especially if your business is still new.
For a long time, customers have been tricked to believe that only big and well-established companies can afford vanity numbers. So, if you get a vanity number for your business, chances are that your target customers will see it as credible and reliable and thus choose it over your competitors. Vanity numbers are particularly helpful to startups that want to increase their visibility and show their target customers that they are credible and trustworthy.
