Have you ever visited a website online to find yourself utterly lost and unable to get the information you are looking for? Or you see a product you’d love, but you struggle to navigate the checkout process?
Table of Contents
Frustrating, isn’t it?
In this article, we’re going to talk about UX design and why it is a fundamental aspect of proper customer care.
What is UX design?
UX design (or user experience design) is the process of designing a website with the purpose of creating as positive an on-page experience as possible.
Yes, it’s important to have a pretty website with nice visuals and quality content; however, if the website is difficult to navigate with unintuitive internal linking and strange elements that only confuse the user, then it is poorly designed.
Too many business owners make the mistake of putting aesthetics above function, and that is a no-go in 2023.
What does UX design have to do with customer care?
Your website is your digital shopfront, and even if a user doesn’t make a purchase, you have a duty of care to them while they are using it.
Imagine if someone walked into your brick-and-mortar store and everything was a mess; your product displays were falling apart, there were empty bags all over the floors, the signage was confusing, and your employees were nowhere to be found. It would be bedlam!
A poorly designed website is not so dissimilar.
In providing a seamless on-page experience, you are ensuring that they have a positive interaction with your brand.
Falling to do so and they will invariably have a negative experience – thus increasing the likelihood of them abandoning your website for a competitor.
Google will be able to give your page greater visibility if your UX designs are better. However, ranking factors not only depend on UX designs but having a great overall on-page experience is also quite important in 2023.
What are the most important UX design features?
Let’s find what the most considerable UX design features are:
- Think ‘user-centricity’: every design choice on your website should be made with the customer in mind. “How can we improve this experience and increase the likelihood of them making a purchase?” Your website should solve problems – not create them.
- Consistency is key: your design should be consistent across all pages. Also, you should aim to keep certain elements like booking forms and other similar apps in line with the rest of the market. However, it is not necessary to create a totally unique feature. You can simply choose something that stands-out.
- Hierarchy: think about the key information your website visitors need when they first arrive. There should be a hierarchy of information that makes navigating your website seamless and intuitive.
- Accessibility: accessibility is a big one. It is crucial to make a website that is easily accessible to everyone, including people with disabilities. For instance, plan the website as it is going to be also used by the visually impaired or individuals having dyslexia. Having a tiny and fancy font in white on a black background will be awful for them!
- Usability: see whether new visitors find it easy to navigate through the website? How efficiently does the website works in providing visitors with their required services or products? How pleasant is the overall experience?
- Safety: website safety and security is another key UX consideration. You have a duty of care to ensure that your website is secure and that there is no risk of malware infection.
You can find more on the principles of UX design here.
Final thoughts
The key thing to remember in UX design is: if you make an aesthetic choice to the detriment of the overall function or usability of the website, then it is a poor design choice. It is important to work on the look of your website, but every effort would be in vain if the feel of your website is not in the correct place.
No idea where to even begin with improving your website’s on-page experience? There’s a reputable SEO company on the Gold Coast that can help you get your house in order with a flawless UX design with proper on-site optimization.
