The casino industry moves quickly, and unlike many other entertainment industries, they invest heavily in technology and innovation.
Online casinos make their mission to give their players a most exciting and interesting experience. They use VR, AR, chat rooms, bonuses, and promos for the most loved casino games.
But when was the last time you saw a lot of social media promo for a casino game?
Social media is one of the most used and cost-effective ways to promote everything from new movies and games to blog posts and eBooks.
So how could it be used to benefit the casino industry?
Table of Contents
Influencers
Gamers of all kinds used to have a few magazines and nothing more to help them find out about the new game releases. Now we have Twitch, Twitter, Instagram Stories, Lives, and more where gamers can share what they are passionate about.
And just like all of the popular game releases, many gamers are dedicated to poker, blackjack, and other casino games.
A crucial part of influencers is sharing with their audience in their authentic voices. The biggest gaming influencers have hundreds of thousands and, in some cases, millions of viewers and followers.
Casinos could (and should) build lasting relationships with online gaming influencers as part of their social media strategy.
Reviews
We live in the review age. A great game, a poor hotel experience, a terrible club sandwich, or incredible customer service is all up for discussion. This type of user-generated content can be some of the most powerful for getting the conversation started.
Sharing positive USG can get more people interested in your website. The reason user-generated content is so great is that it is unbiased.
Unlike influencer endorsements which are paid, USG provides a powerful free tool.
Social media also allows companies to track the conversation and learn what people love and don’t. It can also help to identify new markets and communities that are fans.
Information sharing
If you aren’t explicitly looking for casino information, you might find it difficult to stumble across it. If a casino website has a brand new bonus or promotion, social media can maximize how many people COULD access the info and sign up.
It’s not just about promotions and bonuses; though, there are thousands of tournaments and player-based events that could have more people in attendance, or more applications if more people know about it.
Many casinos rely on their newsletters and those already signed up for their promotional emails.
Social media offers a fast and effective way to reach a much wider audience.
Customer base
Social media offers a new way to get closer to your customers and grow your customer base too. You can learn more about them using the metrics provided, how they interact with your brand and what they are saving.
There are some key ways that you can grow your customer base using social media, and these work for most brands:
- Choose the right platforms – meet your customers where they are
- Access both B2C and B2B opportunities (LinkedIn for B2B)
- Use videos
- Use your chosen platforms often; it is recommended that 4 TikToks a day can increase reach into the millions when done right
- Respond to user comments – even the bad ones
- Create the right copy for the platforms you use – images and videos for Instagram, trending for TikTok, and text for Facebook (but don’t discount video).
Video
Sharing high-quality videos can see an increase of up to 300% of traffic heading to your website. Video is short, accessible, easy to share, and emotive.
Not only that, but the video offers the ability to deliver unique messaging and open a conversation. Of course, always keep a call to action in mind.
You can share:
- Snippets of gameplay
- Informative videos
- Interviews with players
- Guides
- Promotions
Education
Keeping in mind that every type of gamer will learn differently, you can provide the option to learn about games in new ways. Even if the game’s premise seems self-explanatory, there could be a twist on a classic, like the hybrid of slots and bingo – Slingo.
Education on how they can sign up, what they get for doing so, and how to play the games gives them a level of understanding that benefits everyone. The easiest way to do this is by using video, but your caption is just as meaningful.
SEO
Using social media should be used to increase conversions and drive traffic to your casino website. The casino market is one of the most competitive, so anything that improves SEO is a must.
While social media isn’t a real element of search rankings, it does significantly influence it.
Plenty of social media activity will see a high social signal, and it is the signal that Google (and other search engines) are looking at.
Social media channels also have some of the most robust searches, so when you type in ‘best casinos to play at, you’re going to see in the top results posts that have been shared a lot. Create great content, share it on social media, and that top spot could be yours.
Loyalty
Brand loyalty doesn’t come easily, but it can be helped by having an authentic (and personable) voice in charge of the social media channel. When your customers feel like they can communicate and converse with you on social media – they will have a better (positive) feeling about your company.
Over time they will associate your company with somewhere they want to play.
Social media isn’t something you can leave to chance and should be one of the marketing tools that every casino company is maximizing.
