Over the last ten years the social media platforms have grown consistently, becoming one of the most important businesses with a base of users counted by billions. One of the most famous social networks is Facebook.
With the large number of users and the new developments of digital marketplaces platforms, Facebook didn’t miss the chance to jump in the e-commerce universe and in 2016 develop the Facebook Marketplace, since then millions of people all over the world can access the platform to sell all sorts of items, using the visibility that only a platform like Facebook can provide.
Facebook marketplace has been a large success, one of the main reasons is the great amount of active users this platform has. This digital marketplace represents a unique opportunity for small brands and individual resellers, who can reach a large base of customers with the structure of a well established digital platform.
Facebook Marketplace, what is it?
Facebook marketplace it’s a online platform featured on the Facebook website or app. This digital marketplace has the goal of connecting people willing to buy items with potential buyers located nearby. Facebook Marketplace represents the opportunity to sell, exchange, and give away all sorts of products, this can be done locally and also nationwide.
One of the particular features that can be found on Facebook marketplace is that users can find ratings on the profiles of sellers and buyers. This is a useful feature to get to know who the person on the other side of the screen is. Facebook marketplace offers other tools, such as filters and categories, to make it simpler for users to narrow down their choices according to distance and price.
An important advantage that sets Facebook apart from other marketplaces, is that it allows users to sell locally without charging any fees. This can be a very convenient policy for small brands and individual resellers.
The advantages of Facebook Marketplace
Facebook marketplace offers a lot of advantages for the resellers, one of the key factors to increase online sales is visibility. With Facebook marketplace users can access a traffic flow that could take a lot of time to achieve on any other website. Facebook is a trusted platform, and part of that trust will reflect on the sellers that use it.
Facebook marketplace has a very simple way to make the transactions, which increases the chances of making a quick sale.
For anyone wondering how to sell on facebook marketplace, there are a few things to keep in mind when listing a product, such as image, price, tags and information.
Tips for resellers
Some useful tips to sell on facebook marketplace could be to make a quick search to see how much others are asking for a similar product, this it’s helpful to set a competitive price. Another important factor is image, the pictures of the listed item have an enormous impact on the decisions of potential buyers, high resolution pictures will increase the engagement with the listings.
Search tags are also a useful resource to make the items easier to find by customers, so for example if the item for sale is a golf glove, it could be useful to add the tags, “sport”, “golf”, “accessories”. Taking the time to present and price correctly the listed product, will be definitely rewarded with more sales.
