Top 10 Market Research Companies in India

Market Research Companies in India
Market Research Companies in India

Marketing research: is the methodical distinguishing proof, assortment, and investigation of subjective and quantitative information about issues connecting with promoting items and administrations for the sole reason of helping the executives in dynamic connection with the ID and arrangement of issues and valuable open doors in showcasing. The objective is to distinguish and evaluate how changing components of the showcasing blend (item, value, spot, and advancement) impact client conduct. Shopper conduct is the investigation of people, gatherings, or associations and every one of the exercises related to the buy, use, and removal of labor and products, and how the customer’s feelings, mentalities, and inclinations influence purchasing conduct. In this article, we will see the list of the Top 10 Market Research Companies in India.

Market research holds incredible importance in the present times as there is such a great deal of contest for organizations around the world, thus, establishing yourself solidly in the business for long expects you to know a ton about the current open doors and likely dangers.

Top 10 Market Research Companies in India:

Nielsen India:

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Nielsen is a worldwide estimation and information investigation organization that gives the most ridiculously complete and confided in view accessible for purchasers and markets around the world. Nielsen is in excess of 100 nations all over the planet, covering over 90% of the total populace, Nielsen gives clients the most incredibly complete comprehension of what purchasers watch and purchase. And it is one of the top market research companies in India.

Whether your business is a global endeavor or a solitary retail facade, Nielsen accepts development as the way to progress, in both what you make and how you market your items and thoughts. They keep on growing better answers to assist you with addressing the requirements of the present customers and figuring out where they’re going straight away.

Ipsos India:

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At Ipsos they accept clients’ needs in excess of an information provider, they need an accomplice who can deliver precise and pertinent data and transform it into significant truth. Their enthusiastically inquisitive specialists give the most exact estimation as well as shape it to give a True Understanding of Society, Markets, and People. To do this they utilize the best of science, innovation, and ability and apply the standards of safety, straightforwardness, speed, and substance to all that they do. This they guarantee can assist their clients with acting quicker, more brilliant, and bolder. And it is one of the top market research companies in India.

  • Website: https://www.ipsos.com/en-in/
  • Address: Lotus Corporate Park  Unit No.1701, 17th floor,  F Wing  Off Western Express Highway, Goregaon (East),  Mumbai – 400 063
  • Contact: +91 22 66208000
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Kantar IMRB:

What I learned during my internship at Kantar IMRB By Kushboo Kumari from IBS Pune 1

KANTAR IMRB (previously IMRB International) is market research, overview, and business consultancy firm. Settled in Mumbai, India with activities in the north of 15 nations, IMRB is a piece of the Kantar Group, WPP’s examination, bits of knowledge, and consultancy organization. And it is one of the top market research companies in India.

With a north of 1200 workers, KANTAR IMRB is probably the biggest supplier of statistical surveying in India in an industry assessed to merit at least $ 187 million. As the most seasoned surviving statistical surveying organization in India, KANTAR IMRB has been answerable for laying out the solitary family board, the primary TV crowd estimation framework and the principal radio board in the nation and plays had a vital impact on the advancement of statistical surveying in India.

  • Website: https://imrbint.com/
  • Address: No.95/3, Kote M.R. Plaza, Doddanekundi, Marathalli-K.R. Puram Ring Road Bangalore 560037
  • Contact: +91-80-40140800

International Data Corporation (IDC) India:

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IDC is the chief worldwide supplier of market knowledge, warning administrations, and occasions for the data innovation, media communications, and customer innovation markets. With in excess of 1,100 examiners around the world, IDC offers worldwide, provincial, and neighborhood ability on innovation and industry open doors and patterns in the north of 110 nations. Established in 1964, IDC is an entirely claimed auxiliary of International Data Group (IDG), whose investigation and knowledge help IT experts, business leaders, and the venture local area to pursue truth-based innovation choices and to accomplish their key business goals. And it is one of the top market research companies in India.

  • Website: https://www.idc.com/in
  • Address: Unit no.221-223, Vipul Plaza, 2nd Floor, Sector 54, Golf Course Road, Gurgaon Haryana 122002.
  • Contact: +91 124 476 2300

Kantar Millward Brown:

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Kantar Millward Brown is the world’s driving specialist in assisting clients with developing extraordinary brands by teaming up with a wide organization of promoting, exploration, and media office specialists all over the planet. With a worldwide organization of in excess of 85 workplaces in 55 nations, they have a significant effect on their client’s organizations by utilizing their understanding and information to assist with building brand worth and drive market effectiveness. They give answers for vital showcasing challenges, established in customer research, partner understanding, and monetary investigation. And it is one of the top market research companies in India.

  • Website: http://www.millwardbrown.com/
  • Address: 5th Floor, Sector 66 Vatika Professional Point, Golf Course Extension Road, Gurugram, Haryana
  • Contact: 01244649400
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RNB Research:


RNB Research is a worldwide market research organization, with an ISO 9001:2001 Certification. settled in New Delhi, India. RNB Research works through its own workplaces in 15 urban communities across 10 nations China, Egypt, GCC, India, Kenya, Philippines, Russia, and South Africa. Thailand and Vietnam. And it is one of the top market research companies in India.

RNB Research spends significant time in subjective and quantitative custom statistical surveying and has rich involvement with most significant areas, especially customer items, media, retail, monetary administrations, food and refreshments, innovation, broadcast communications, and web research.

  • Website: http://www.rnbresearch.com
  • Address: RNB House, 142 A/2, NSEZ, Noida Special Economic Zone, Noida-Dadri Road, Phase II, Noida 201305 (U.P.), India
  • Contact: 91-120-2460000

Majestic MRSS:

MRSS INDIA is the biggest free Market Research Agency in India depending thoroughly on the utilization of innovation for information securing subsequently guaranteeing dependability, and legitimacy checks as the likewise quicker time required to circle back. The group has rich involvement in working with both homegrown as well as worldwide majors. The exploration group of MRSS India has a presence in Mumbai, Delhi, and Bangalore. MRSS India, ISO 9000 Certified offers a wide scope of Qualitative and Quantitative Research Services both broadly and universally. And it is one of the top market research companies in India.

Kantar TNS India:

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As one of the biggest research offices around the world, they give strong bits of knowledge on the most proficient method to open the minutes that will assist you with prospering. They are essential for Kantar, one of the world’s driving information, understanding, and consultancy organizations. With a presence in the north of 80 nations, TNS professes to have a greater number of discussions with the world’s purchasers than any other individual. And it is one of the top market research companies in India.

Their cross-work on speculation empowers them to distinguish, advance, and initiate the minutes that attention on getting the client’s business, and make an exhaustive arrangement for development.

Bare International:

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BARE International was established by Mike and Dale Bare in Fairfax, Virginia, and in 2005, the India office was opened in Mumbai. It was brought into the world from the requirement for secret client research at the public and worldwide levels. Today, they have set the business standard as the biggest free supplier of client experience exploration, information, and examination for organizations around the world. On some random day, BARE International is doing investigations for clients in excess of 150 nations, finishing in excess of 50,000 assessments every month. And it is one of the top market research companies in India.

  • Website: https://www.bareinternational.com/
  • Address: 301, 3rd Floor, A Wing, Sunteck Center, Subhash Road Near Garware, Off. Western Express Highway, Vile Parle (East), Mumbai- 400057. India
  • Contact: +91 22 6689 7000
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market xcel logo

Laid out in the year 2000, Market Xcel with a solid foundation of the authority group and its workers conveys tailor-made arrangements in the field of customized research with unique excellence. Market Xcel is an expert market research office that has throughout the long term given unparalleled tweaked research administrations to both public and worldwide clients. The Company offers different market investigation strategies, comprehends client demand, and conveys yield that lives up to their assumption. And it is one of the top market research companies in India.

Top 10 Market Research Companies in India with their website:

S. No. Market Research Companies in IndiaWebsite
1.Nielsen Indiahttps://www.nielsen.com/in/
2.Ipsos Indiahttps://www.ipsos.com/en-in/
3.Kantar IMRBhttps://imrbint.com/
4.International Data Corporation (IDC) Indiahttps://www.idc.com/in
5.Kantar Millward Brownhttp://www.millwardbrown.com/
6.RNB Researchhttp://www.rnbresearch.com
7.Majestic MRSShttp://www.mrssindia.in/
8.Kantar TNS Indiahttps://www.kantar.com/locations/india
9.Bare Internationalhttps://www.bareinternational.com/


What are the best market research companies in India?

  • Nielsen India.
  • Ipsos India. 
  • Kantar IMRB.
  • International Data Corporation (IDC) India. 
  • Kantar Millward Brown. 
  • RNB Research.
  • Majestic MRSS.
  • Bare International.

What do market research companies do?

  • Market research firms accumulate and examine information about clients, contenders, merchants, and different entertainers and powers in the commercial center.

How can I start a market research business in India?

  • Plan your Market Research Firm.
  • Form your Market Research Firm into a Legal Entity.
  • Register your Market Research Firm for Taxes.
  • Open a Business Bank Account & Credit Card.
  • Set up Accounting for your Market Research Firm.

What is the future of market research?

  • The fate of the market research industry is loaded with difficulties and open doors. New innovations, for example, artificial intelligence and matching learning will empower quicker examination and report creation.

What are the 4 types of market research?

  • surveys
  • interviews
  • focus groups
  • customer observation


These main 10 market research organizations in India are assisting organizations with sending off the best items for you. They exceed all expectations to make your life agreeable and assist with getting better incentives for cash.

The following time you see a market researcher in public places or come thumping at your entryway, offer them the fundamental responses.

You are assisting that individual with bringing in some cash while empowering organizations to send off better items. It is likewise conceivable to bring in cash from home through these market research organizations.