Table of Contents
Introduction:
Nothing we can do will make us stop adoring fashion. Because of the growing digital era, we can now access fashion on our smartphones, laptops, and tablets in addition to the traditional retail establishments and shopping malls. Shein
Thanks to user-friendly eCommerce websites and programmes that bring in a selection of products from many categories and ensure delivery to our door with the least amount of fees, we may shop for our favourite shirts, t-shirts, jeans, trousers, shoes, and more online today.
Shein is one such multinational B2C rapid fashion brand that provides the best clothing and accessories for adults, children, and men. It also sells fashionable items like accessories and other items.
About:
Shein is a Chinese online retailer of quick fashion. In Nanjing, China, Chris Xu created it in 2008. The business is renowned for its reasonably priced clothing. Shein was first seen as more of a drop shipping company than a shop. The company currently does not design or manufacture apparel; instead, it purchases its goods from Guangzhou’s wholesale garment market.
SHEIN is a leading worldwide online retailer of fashion and lifestyle products dedicated to democratising access to the beauty of clothing. Shein connects suppliers to our flexible supply chain using on-demand manufacturing technology, which lowers inventory waste and allows us to ship a wide range of reasonably priced goods to clients all over the world. Shein can contact consumers in more than 150 countries via our global locations.
The goal of SHEIN is to lead the industry and modernise the fashion industry. In order to keep up-to-date on consumer demand, create goods on time, and ship them fast to any location in the world, Shein uses cutting-edge technology and procedures in our design and sourcing. Shein is changing the fashion industry and enhancing outcomes for producers, suppliers, and customers by creating unique logistics and ecommerce technology.
Along with consumer markets in other countries, the corporation primarily targets consumers in America, Europe, and the Middle East. Shein has something for everyone, whether they prefer boho skirts, graphic tees, stylish swimwear, or patterned blouses.
Shein has created a totally digital supply chain that rapidly and smoothly distributes goods to clients throughout the world in order to keep up with demand. Shein uses exclusive technologies to monitor sales and interact in real time with our factories to place orders in small quantities. The foundation of our business strategy is our digital supply chain, which enables us to provide a broad selection of on-trend styles without generating unnecessary inventory waste or making clients wait a long time for their orders to be filled.
Shein is incredibly well-liked by individuals of all ages, particularly the stylish Gen Z. Almost all fashion bloggers and vloggers have published content on Shein at some point. Why? It is simple because Shein provides its customers worldwide with fashionable, reasonably priced clothing that is of high quality.
Website : https://www.shein.in/
Founder & Team:
The CEO and founder of the Shein firm is Chris Xu. In 1984, Chris Xu was born in Shandong, China. Xu is currently recognised as Shein’s founder and CEO. After earning his degree from the Qingdao University of Science and Technology in 2007, he started working as an SEO specialist for Nanjing Aodao Information Technology Co. But after seeing the worth of Chinese goods in the global market, he invested his time and energy in starting a new business called SheInside (Shein).
The current “Director of Employee Experience Platform” at Shein is Quist Huang. Quist Huang was the senior HR manager at Baoneng Motor R&D, GZ China, prior to joining Shein. She also worked as an HR manager at Zung Fu, China. There are currently around 10,000 people on the Shein team.
History:
The history of Shein is pretty fascinating; Chris Xu got the concept for the business when he discovered the commercial value of Chinese goods on the world marketplaces. Xu was then employed by Nanjing Aodao Information Technology Co., but he soon quit the organisation with the intention of opening a cheap clothing online retail site.
Further research revealed that some of the most sought-after clothing in the world is women’s wedding attire. In addition, he found that the sole barrier separating foreign customers from Chinese goods was the disparity in the value of their respective currencies, along with all the complications that included it. After establishing ZZKKO, he subsequently began selling bridal gowns.
Eventually, the business entered the women’s clothing market and changed its name to “SheInside.” In the early 2010s, the company also began offering jewellery, shoes, purses, cosmetics, and other accessories.
By 2013, Sheinside employed almost 100 people. More changes were made to its marketing plans, and eventually it was a fully integrated retailer. In 2015, the business once more changed its name to “Shein” to make it simpler for everyone to remember. In 2016, the Shein team grew to 800 members.
Name & Logo:
“Shine In, Shine Out” is Shein’s motto. The business held a global slogan contest. The winning tagline was determined after one and a half months of voting and selection. “Shine In, Shine Out” supports Shein’s mission to be the greatest online shopping destination for all apparel-related demands. SheIn is a combination of “She Inside” and other words. “SheIn” is also written in letters.
SHEIN Highlight:
| Company Name | SHEIN |
| Founders | Chris Xu |
| Started at | 2008 |
| Competitors | Amazon, Romwe, Zaful, Zalando, and Namshi |
| Sheinbsite | https://www.shein.in/ |
| Revenue | $15.7 billion (FY2022) |
| Country | China |
| Customer care Email | – |
| Customer care Contact details | – |
| Caompany Valuation | $100 billion (April 2022) |
| Industry | E-commerce |
| Headquarters | Guangzhou, Guangdong, China |
Revenue:
In this era of quick fashion, individuals choose to choose reasonably priced clothing and accessories rather than searching for pricey names. As a result, the fast fashion sector is expanding without limit. The fast fashion market was previously estimated to be worth $1000.3 billion in 2020 and is anticipated to increase at a CAGR of 4.4 percent between 2021 and 2028, reaching $1,412.5 billion by that year. These alone are sufficient justification for startups and other well-known players in eCommerce to enter the fast fashion market.
Funding & Investors:
| Date | Round | Money Raised | Lead Investor |
| Apr 4, 2022 | Series F | $1.5 billion | – |
| Aug 1, 2020 | Series E | – | – |
| Jan 1, 2019 | Series D | $500 million | Sequoia Capital China, Tiger Global Management |
| Jan 1, 2018 | Series C | – | Sequoia Capital China |
| Jan 1, 2015 | Series B | CN¥300 million | IDG Capital |
| Jan 1, 2013 | Series A | $5 million | JAFCO Asia |
Shein has received funding from four investors thus far. Shein’s Series A round financing came from JAFCO Asia. IDG Capital made an undisclosed amount of investment in the business during the Series B capital round. During the Series B round, Greenwood’s Asset Management also made an undisclosed investment in Shein. In August 2021, the business purportedly raised $553.4 million. Shein has raised $2.1 billion in investment in all.
Business and Revenue Model:
Internet-based sales for desktop and mobile consumers are the foundation of Shein’s company. The business has taken the initiative to create a thriving neighbourhood. It has a network of like-minded customers on many channels. Customers can read reviews in Shein’s desktop and mobile stores to determine the quality of the clothing. Additionally, the stores have a style gallery where customers may post pictures of their outfits and products with tags.
ZoeTop Business Company Operating Shein.com is Ltd. It is an internet store with a global focus. From a variety of nations, including France, Russia, Germany, the United States, Italy, Australia, the Middle East, and more, it creates e-commerce sales. Shein.com’s “Fashion” category accounts for a sizable portion of their e-commerce net sales in terms of product selection. The next category is “Furniture & Appliances,” which benefits Shein the most.
Shein says that the United States is its biggest market. Each sale that the business generates results in a profit margin. Its revenues also come from delivery fees. Additionally, Shein receives a portion of its income from partnerships with businesses that are highlighted on its app. Shein also makes some money thanks to in-app adverts.
The reported global net sales for the year 2020 were $2,764.8 million USD. Shein’s earnings are not made public, but they have been privately estimated at $8 billion annually. The epidemic in 2020 and the app’s subsequent ban in nations like India did cause it to lose money.
Services Offered thru SHEIN:
In just six months, Shein’s portal went from 500,000 to 4 million monthly users. The business has particularly strong momentum with Generation Z. The company’s daily business growth is tripling. Today, it serves more than 1 million people that log in every day and processes more than 10,000 orders daily.
The platform began by selling wedding dresses, then moved on to selling women’s clothing. Eventually, it extended out into selling men’s clothing, children’s clothing, and other fashion items. The average order value today ranges from 1000 to 1500 rupees.
Awards & Recognition:
According to sources from November 2021, Shein increased from a $15 billion firm to one with a $30 billion valuation.
During the coronavirus pandemic onslaught that nearly sank the majority of the enterprises, the corporation made a stunning $10 billion.
Shein has had sales growth of 100% for seven straight years in 2020.
Shein was praised as the world’s biggest online-only fashion company in 2020.
Competitors:
The main rivals of Shein include Amazon, Romwe, Zaful, Zalando, and Namshi.
Amazon competes directly with Shein because it is one of the most well-known eCommerce companies worldwide.
A shopping website called Romwe offers products for both men and women. Affordable tops, bottoms, swimsuits, jeans, shoes, and other clothing items are offered on Romwe.
Men and women can shop for clothes at Zaful. Zaful’s USP is its hot sale collections and new-season fashions, and students can take advantage of exceptional discounts.
European online retailer Zalando is based in Berlin, Germany. Products for fashion and lifestyle are available.
Online retailer Namshi offers products for women, men, and children. Free shipping, a 14-day return policy, and cash-on-delivery are a few of Namshi’s popular features.
Latest News:
There in no data for now.
Future Plans:
Shein is modernising its systems to improve customer satisfaction. New trends and intriguing offers are currently being introduced. Shein intends to grow its business as well. To produce fusion and Indo-western ensembles for the Indian market, the business has already begun working with Indian designers.
Some FAQs:
Shein was established when?
In 2008, Chris Xu launched the Shein firm.
Who is Shein’s owner?
Lingtian Information Technology Co. in Nanjing The parent business and proprietor of Shein Ltd.
Who is Shein’s founder?
The renowned Chinese fast-fashion company was founded by Chris Xu.
Where did Shein begin?
China-based Shein is a fast-fashion brand.
Why is Shein so prosperous?
Shein’s popularity can be attributed to its speedy delivery, stylish clothing, and low costs.
Who are Shein’s key rivals?
Top rivals of Shein Company include:
- Amazon
- Romwe
- Zaful
- Zalando
- Namshi
When will Shein reopen in India?
Here’s some good news for them, though. The well-known Chinese e-commerce site SHEIN is prepared to launch once more in India. There is a catch, though, and customers all around India can once more get fashionable clothing at reasonable prices. SHEIN will debut on Amazon in India.
Conclusion:
Shein realised how crucial it was to maintain its position in India. Shein steps in to fill the demand for reasonably priced clothing among residents of tier 3 and tier 4 Indian towns. Shein, however, had to cease operations in India in 2020 as a result of the escalating hostilities between China and India. Millions of Indian shoppers who favoured Shein were impacted by the decision.
