Google Ads is a vast and complex advertising platform and it can be difficult to know where to start if you’re new to it all. In this guide, we’ll take you through the basics of how Google Ads works, what type of campaigns you can run, and how you go about targeting your ads. We’ll also give a brief overview of the different options available for managing your Google Ads account, from working with a Google Ads Agency to using self-service tools. By the end of this guide, you’ll have a good understanding of how Google Ads works and be ready to start running your own campaigns!
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Table of Contents
What Are Google Ads And How Do They Work?
Google Ads is an advertising platform that allows businesses to create and run ad campaigns across Google’s network of properties, including search results, YouTube, and millions of websites in the Display Network. Advertisers can target their ads using a variety of criteria, including keywords, demographics, interests, and previous browsing behavior. When someone searches for a term that you’re targeting with your ad campaign, your ad may appear alongside the search results.
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When someone clicks on your ad, they’re taken to your website or landing page where they can learn more about your product or service. You’re then charged for the click, which is known as pay-per-click (PPC) or cost-per-click (CPC) advertising. The amount you’re charged per click depends on a number of factors, including the competitiveness of the keyword you’re targeting and your overall ad campaign performance. We go into more details on this type of campaign further down in the article, so keep reading!
Google Ads Campaign Types
Google Ads offers a variety of campaign types that can tailor to different business goals. The most common type of Google Ads campaigns are:
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- Search Network Campaign: If you’re running a search network campaign, you’ll need to choose the keywords you want to target. You can either choose from a list of suggested keywords or enter your own. Once you’ve chosen your keywords, you’ll need to write your ad copy and then select the landing page that you want users to take after they click on your ad.
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- Display Network Campaign: If you’re running a Display Network campaign, you’ll need to choose the websites you want to target. You can either choose from a list of suggested websites or enter your own. Once you’ve chosen your website targets, you’ll need to create your ad and then select the landing page that you want users to take after they click on your ad.
- Video Advertising Campaign: For video advertising campaigns, you’ll need to choose the YouTube channels or videos you want to target. You can either choose from a list of suggested channels or enter your own. Once you’ve chosen your channel targets, you’ll need to create your ad and then select the landing page that you want users to take after they click on your ad.
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Google Ads Formats
In addition to the different campaign types, there are also several different ad formats that you can use in your campaigns. The most common type of ad is the text ad, Why social media marketing is important? which is a basic ad that includes text and a link to your website. Google also offers image ads, which can be used in Display Network campaigns, and video ads, which can be used in video advertising campaigns.
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Finally, you’ll need to consider how you want to manage your Google Ads account. You can choose to do it yourself using the self-service tools provided by Google, or you can work with a Google Ads Agency or specialist consultant who can help you set up and manage your account. Several third-party tools offer additional features and functionality for managing your account.
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How Much Does Google Ads Cost?
The cost of running a Google Ads campaign depends on several factors, including the type of campaign you’re running, the keywords you’re targeting, and your overall ad How social media has impacted marketing for small businesses? campaign performance. You’ll also need to consider the cost of any third-party tools you’re using to manage your account.
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The average cost-per-click (CPC) for a Google Ads campaign is $0.50-$0.60, but it can vary depending on the competitiveness of the keywords you’re targeting and your overall ad campaign performance. The average CPC for a Display Network campaign is $0.35-$0.40, How to start a social media marketing agency but it can also vary depending on the targeting options you’ve selected and your ad campaign performance.
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How Can You Set Up A Google Ads Campaign?
Setting up a Google Ads campaign is relatively simple and can be done in a matter of minutes. You’ll need to create a new account and then select the type of What is SMM? campaign you want to run. Once you’ve selected your campaign type, you’ll need to enter your billing information and choose your payment method. After that, you’ll be able to create your first ad.
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What Are Some Best Practices For Running A Successful Google Ads Campaign?
There are several best practices you should follow when running a Google Ads campaign. First, you’ll need to make sure you’re targeting the right keywords. Second, you’ll need to write effective ad copy that includes a call to action and a clear value proposition. How to do social media marketing? Third, you’ll need to choose an appropriate landing page for your ad that is relevant to the keyword you’re targeting and the offer you’re making in your ad. Finally, you’ll need to monitor your campaign performance regularly and make changes as needed to improve your results.
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Following these best practices will help ensure that your Google Ads campaign is successful. When done correctly, online advertising can be a great way to attract new customers and grow your business. However, it’s important to understand the ins and outs of online advertising before starting. This small guide to Google Ads should help you get a better understanding of how it works and how you can use it to grow your business.
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If you have any questions about setting up or running a Google Ads campaign, be sure to ask a Google Ads Agency or specialist consultant for help. And, as always, happy advertising!
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