Marketing and advertising have taken a huge leap since people thought of digital marketing. Companies used to allocate big budgets for traditional marketing because it’s how they would reach prospects. Television, billboards, and newspapers were media that people were constantly exposed to.
Newspapers are read by people at the beginning of the day so your product is the first thing they see before heading off. They drive to work and they’ll see your services on billboards along the way. And they go home to watch TV after their shift and they’ll see your product in a commercial. Not to mention, companies also paid radio stations to mention their latest products or services.
With all of those types of media, marketing was a very costly department and marketers had to be resourceful. They had to make the most of what they were given and get the results expected of them. But since the dawn of the internet, there’s been a shift in marketing strategies online. Now that it’s a part of our daily lives. Digital marketing has spread its wings and advanced tremendously.
Google Ads is one such development in the age of digital marketing so let’s not tarry any longer. Let’s talk about Google Ads and how it is important for businesses big or small, new or old.
Table of Contents
Defining Google Ad Manager
Google Ad Manager is a service that was introduced way back in June 2018 by none other than Google. It combined its old advertising platforms: DoubleClick for Publishers and DoubleClick Ad Exchange. It’s been vastly improved because it goes beyond being used as an ad server. It provides many new features for managing the sales of online ads with a dedicated sales team.
The function of Google Ad Manager is to elevate the ad experience and optimize your ad campaigns. It’s not exactly the same as Google Ads which shows ads on Google Search and YouTube. When you say “Google Ads”, it’s more of an extensive network of sites when your ads appear. Google Ad mManager helps marketers analyze ad revenue and improve their ROI through their reports.
It’s a tool for professionals who need one place to monetize all inventory types, like websites and mobile apps. Companies can manage their ad revenue and it lets them use third-party networks for ad inventory as well.
Features of Google Ad Manager
As mentioned earlier, the program has many new features to offer that show its importance for businesses. It might be daunting to get into it but having Google Adx provider can help you find space for your marketing. Professional marketers will ensure you’ve got a plan for using these ad tools.
1. It’s User-Friendly and has Simple Set Up
The great thing about Google is that their web services have a simple interface that beginners can grasp. They’re user-friendly and easy to set up, so you can feel your way and get used to the program. Though that won’t be enough to learn more complicated techniques, you will get settled in nicely.
The features are labeled on the left sidebar while you’re guided by a knowledge base. That way, you’ll be able to navigate the interface smoothly and learn along the way. The knowledge base is also very detailed so you’ll be well-guided.
The data insights you get from Google Ad Manager are given in large, comprehensive graphics. You can interact with them to learn more about certain data sets as well.
2. It has Particular Ad Targeting
Google Ad Manager gives you better control over your target audience who sees the ads. The same goes for what kind of ads you want to show on your site. For example, if you’re used to targeting mobile users, the program can help you go for small subsets. You can opt for Firefox or Chrome users using a certain version and above to get your ads.
Among other targeting options, you can also go for their user devices like tablets and smart TV. Another to consider is their device manufacturers, like Apple, HTC, and Samsung. The language they use, their device’s operating system, and their location are viable too.
You can customize the ad targeting so it can be as specific as possible for your target audience. Imagine how only people whose values align with your brand will see your ads. And those who live somewhere near your physical store. Customizing your ads in such ways will lead to a high chance of a conversion.
3. The Reporting Tools are Detailed
When it comes to making business decisions, the more details on a report, the better. That way, you can make informed choices instead of relying on hearsay and gut feeling. Sometimes, our perception is clouded by uncontrollable situations so we need concrete evidence. What did you hear about your product versus the data from your program?
How you understand data is important in creating or improving your advertisements. The more you know your target audience, the more engaging your ads can be. Luckily, Google Ad Manager gives you access to a wide range of different reports. Even their templates make it easier to create comprehensive reports.
Conclusion
Businesses had to upgrade their digital marketing strategies since the pandemic to keep up. Some optimized their content using search engine optimization (SEO) strategies. And others partnered with social media influencers to expand their reach. The development of digital marketing was sudden but it was a good thing for many businesses.
Entrepreneurs have several tools at their disposal to succeed in digital marketing. But professional marketers always have tips and tricks up their sleeves to make the most out of it. Google Ad Manager is just one of the many tools you can learn and ask for help to master. It’s a comprehensive program that can immensely help your advertising strategy online.
It’s a simple tool you can learn on your own with customizable ad targeting and detailed reporting features. If you don’t want to spend so much on ad space, it helps you know just where you need to place your ads. If you want to shift strategies, detailed reports will help you make informed decisions. Hence, if you want to get started on digital advertising, why not give Google Ad Manager a shot?
